DI

GI

TAL

context

 

Violence in Mexican soccer has become a big social problem.

insight

 

Threats of violence precede physical violence. The spreading of hate over social media is the escalation of aggression between fans both on and off the field. 

idea

 

BBVA Bancomer is launching League of Fanatics. We will unite with Twitter to measure the mood of users during each game to turn all the passion for football into support for their team instead of hate against their opponents.

awards

 

Digital, Social & Technology Shortlist at Círculo Creativo 2019

Mobile  Shortlist at Círculo Creativo 2019

Gold at AMAPRO 2018

creative team