Violence in Mexican soccer has become a big social problem.
Threats of violence precede physical violence. The spreading of hate over social media is the escalation of aggression between fans both on and off the field.
BBVA Bancomer is launching League of Fanatics. We will unite with Twitter to measure the mood of users during each game to turn all the passion for football into support for their team instead of hate against their opponents.
Digital, Social & Technology Shortlist at Círculo Creativo 2019
Mobile Shortlist at Círculo Creativo 2019
Gold at AMAPRO 2018