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TAL

brief

 

To create a YouTube channel and logo inspired by the fashion brand Benetton without showing the brand on its content.

insight

 

Since its very beginning, Benetton has always supported progress and self-expression. The Italian brand was born with the goal to bring color to people’s life. Colors not only bring joy to our reality, but they also shape our reality, just like words.

idea

 

Fresh Worded is a YouTube channel meant to help us look at the world with words wide opened. It updates our vocabulary by analyzing out-dated expressions and proposing new words that not only describe the world we live in but also build the society we aim for.