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brief

 

Burger King for The One Show 2019: Hack into Halloween with a big, bold idea that will be the talk of the town and connect with young people amongst 18-24 year-olds. 

insight

 

On Halloween, there’s there’s nothing funnier than scaring those you love the most.

idea

 

Burger King presents the Scream Whopper, the first ever burger grilled with screams. We’re joining with Instagram to launch Scream King, a scare cam filter created for people to record scare scenes and measure the scream level of each video. The bigger the scream, the bigger the rewards teens will get. We’re going to compile all those screams into a movie, creating the longest continuous scream EVER.

creative team

Xavi Ocaña · Kat García · Axel Parada