Many believe that to be a good creative you must be wild and crazy. But the truth is that the only real requirement to be a great creative is to be more of who you are, to be real and true.
And the truth is that no matter how many concerts I attend in Bushwick, nothing will ever change the fact that Britney Spears was my artist of the decade according to Spotify.
The truth is that no matter how long ago I quit smoking, I will always feel smokers are cooler than the rest of humanity.
The truth is that being honest is always a good start. Cause in the end that’s what good advertising is really about.
My name is Xavi Ocaña and I'm an Art Director.
If you wanna discover more truths about me you can email me, check my resume, or stalk me on social media.
Gold - The One Club / Young Ones - 'Vans: Off the Road'
Gold - The One Club / Young Ones - 'The North Face: Wherever. Together'
Merit - ADC - 'Wellnex by Durex'
Shortlist - Golden Award of Montreux - 'The North Face: Wherever Together'
Gold - Mexican Creative Circle - 'Huawei: 8 Second Film Festival'
Shortlist - Mexican Creative Circle - 'The Sounds of Domestic Violence'
Gold - 'The Sounds of Domestic Violence' at It Hurts Us All
Atresmedia Zero Tolerance Award - 'The Sounds of Domestic Violence' at It Hurts Us All
Silver - 'The Coolest Song' at AMAPRO
Shortlist - '8 Seconds Film Festival' at El Sol Festival
Shortlist (mobile) - 'BBVA, League of Fanatics' at Mexican Creative Circle
Shortlist (digital, social & technology) - 'BBVA, League of Fanatics' at Mexican Creative Circle
Shortlist - 'Reimagine by Google' at Mexican Creative Circle
Gold - 'BBVA, League of Fanatics' at AMAPRO
Silver - 'Every Step Matters' at Effie's
Bronze - 'League of Latin Creatives' at El Ojo Festival
Shortlist - 'LS Market' at El Ojo Festival
Shortlist - 'The Epicenter of Corruption' at Caracol de Plata
Shortlist - 'Construption' at Caracol de Plata
Saatchi & Saatchi NY - Art Director (current)
AKQA Tokyo - Art Director
McCann Madrid - Art Director
MAM Originals - Media Content Creator
lamono Magazine - Digital Editor In Chief