Many believe that to be a good creative you must be wild and crazy. But the truth is that the only real requirement to be a great creative is to be more of who you are, to be real and true.

 

And the truth is that no matter how many concerts I attend in Bushwick, nothing will ever change the fact that Britney Spears was my artist of the decade according to Spotify.

 

The truth is that no matter how long ago I quit smoking, I will always feel smokers are cooler than the rest of humanity.

 

The truth is that being honest is always a good start. Cause in the end that’s what good advertising is really about.

 

My name is Xavi Ocaña and I'm an Art Director.

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If you wanna discover more truths about me you can email me, check my resume, or stalk me on social media.