Many believe that to be a good creative you must be wild and crazy. But the truth is that the only real requirement to be a great creative is to be more of who you are, to be real and true.
And the truth is that no matter how many concerts I attend in Bushwick, nothing will ever change the fact that Britney Spears was my artist of the decade according to Spotify.
The truth is that no matter how long ago I quit smoking, I will always feel smokers are cooler than the rest of humanity.
The truth is that being honest is always a good start. Cause in the end that’s what good advertising is really about.
My name is Xavi Ocaña and I'm an Art Director.
Gold - The One Club / Young Ones - 'Vans: Off the Road'
Gold - The One Club / Young Ones - 'The North Face: Wherever. Together'
Merit - ADC - 'Wellnex by Durex'
Shortlist - Golden Award of Montreux - 'The North Face: Wherever Together'
Gold - Mexican Creative Circle - 'Huawei: 8 Second Film Festival'
Shortlist - Mexican Creative Circle - 'The Sounds of Domestic Violence'
Gold - 'The Sounds of Domestic Violence' at It Hurts Us All
Atresmedia Zero Tolerance Award - 'The Sounds of Domestic Violence' at It Hurts Us All
Silver - 'The Coolest Song' at AMAPRO
Shortlist - '8 Seconds Film Festival' at El Sol Festival
Shortlist (mobile) - 'BBVA, League of Fanatics' at Mexican Creative Circle
Shortlist (digital, social & technology) - 'BBVA, League of Fanatics' at Mexican Creative Circle
Shortlist - 'Reimagine by Google' at Mexican Creative Circle
Gold - 'BBVA, League of Fanatics' at AMAPRO
Silver - 'Every Step Matters' at Effie's
Bronze - 'League of Latin Creatives' at El Ojo Festival
Shortlist - 'LS Market' at El Ojo Festival
Shortlist - 'The Epicenter of Corruption' at Caracol de Plata
Shortlist - 'Construption' at Caracol de Plata
Saatchi & Saatchi NY - Art Director (current)
AKQA Tokyo - Art Director
McCann Madrid - Art Director
MAM Originals - Media Content Creator
lamono Magazine - Digital Editor In Chief