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INTE
GRA
TED
challenge
Millennials have less sex than previous generations and when they do have sex, fewer of them use protection. How can Durex encourage young adults to have safe sex?
insight
Wellness has become a lifestyle and young adults tend to exercise more. Sex is the most pleasant form of exercise.
idea
Durex presents Wellnex, the first calorie-burning sex app that converts your bed into a gym.
awards
Merit at ADC Young Ones 2020.
creative team
Xavi Ocaña · Catarina Barcala · Hanna Choi
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