INTE

GRA

TED

challenge

 

Millennials have less sex than previous generations and when they do have sex, fewer of them use protection. How can Durex encourage young adults to have safe sex?

insight

 

Wellness has become a lifestyle and young adults tend to exercise more. Sex is the most pleasant form of exercise.

idea

 

Durex presents Wellnex, the first calorie-burning sex app that converts your bed into a gym.

awards

 

Merit at ADC Young Ones 2020.

creative team

Xavi Ocaña · Catarina Barcala · Hanna Choi