context

In Mexico 2.3 million people work as house-keepers. Housekeepers, often derogatorily referred to as “chachas,” don’t have the same labour rights as the rest of Mexicans.

insight

Mexicans are grossly unaware of the poor treatment domestic workers receive, which is tantamount to stepping on their rights.

idea

We joined Conapred to present a luxury shoe brand that would make people conscientious of how the rights of the domestic workers are stepped on daily.