INTE

GRA

TED

context

 

In Mexico 2.3 million people work as house-keepers. Housekeepers, often derogatorily referred to as “chachas,” don’t have the same labour rights as the rest of Mexicans.

insight

 

Mexicans are grossly unaware of the poor treatment domestic workers receive, which is tantamount to stepping on their rights.

idea

 

We joined Conapred to present a luxury shoe brand that would make people conscientious of how the rights of the domestic workers are stepped on daily.

awards

 

Silver at Effie's 2018

creative team