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INTE
GRA
TED
context
In Mexico 2.3 million people work as house-keepers. Housekeepers, often derogatorily referred to as “chachas,” don’t have the same labour rights as the rest of Mexicans.
insight
Mexicans are grossly unaware of the poor treatment domestic workers receive, which is tantamount to stepping on their rights.
idea
We joined Conapred to present a luxury shoe brand that would make people conscientious of how the rights of the domestic workers are stepped on daily.
awards
Silver at Effie's 2018
creative team
Xavi Ocaña · Catarina Barcala · Hanna Choi · Gabriel Salazar
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