INTE

GRA

TED

brief

 

To attract, inspire and enable the next generation female outdoor enthusiasts as the brand currently serves older, male consumers.

insight

 

There are women all around the world who spend their days outdoors - often traversing over uneven and steep terrain - that we don’t conventionally think of as explorers.

idea

 

The North Face presents ‘Wherever Together’ an app that encourages women to get outdoors to support women who champion causes such as education, entrepreneurship and empowerment. Collaborating with the popular fitness tracking app Strava, we map their daily route and mirror it in and around cities, globally. Turning their miles into a contribution to the causes.

awards

 

Gold at The One Show Young Ones 2020.

creative team

Xavi Ocaña · Catarina Barcala · Palak Kapadia