INTE
GRA
TED
brief
To attract, inspire and enable the next generation female outdoor enthusiasts as the brand currently serves older, male consumers.
insight
There are women all around the world who spend their days outdoors - often traversing over uneven and steep terrain - that we don’t conventionally think of as explorers.
idea
The North Face presents ‘Wherever Together’ an app that encourages women to get outdoors to support women who champion causes such as education, entrepreneurship and empowerment. Collaborating with the popular fitness tracking app Strava, we map their daily route and mirror it in and around cities, globally. Turning their miles into a contribution to the causes.
awards
Gold at The One Show Young Ones 2020.
Bronze at Clio Sport 2020.
creative team
Xavi Ocaña · Catarina Barcala · Palak Kapadia