In 2022, MullenLowe launched Momternship; an internship program that helps moms return to the workforce. On Mother’s Day, we aimed to inspire more agencies to take part in the initiative. As many of those in hiring positions are moms themselves, we hacked the most popular Mother’s Day gift, flowers, by wrapping them in the resumes of moms looking to get back to work and sending them to 20+ top agencies nationwide.