“NEW YORK ART CONSERVATION” Branding [NYAC] 2023

“NEW YORK ART CONSERVATION” Branding [NYAC] 2023

NYAC is a new women-owned studio specializing in restoring contemporary art. Since they are masters of fixing, we designed a brand identity based on the desire to fix, whether it’s a sliced logo, subtly crooked typography, or a broken heart.

NYAC is a new women-owned studio specializing in restoring contemporary art. Since they are masters of fixing, we designed a brand identity based on the desire to fix, whether it’s a sliced logo, subtly crooked typography, or a broken heart.

The brand identity is inspired by the diversity and textures of the various materials they work with. The result is a corporate image that feels organic and malleable, like those materials, but still serious and noble, like the museums and galleries they work for.

001. Studio

002. Tools

003. I </3 NY

004. Business Cards

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