“SHAI 001 PLAYER EXCLUSIVE” Converse
[Day One Agency] Film
For the announcement of the highly anticipated SHAI 001—Converse’s first player signature shoe in 15 years—we created a cinematic teaser series exploring the sneaker line through material-driven vignettes, with each colorway imagined as its own world. Bold visuals meet immersive ASMR soundscapes to set the tone for the release, with each colorway selling out within minutes.
001. Shai 001: Ares Gray
002. Shai 001: Masi Blue
003. Shai 001: Charm Black
004. Shai 001: Hail Clay
004. Integrated
004. Press